Client Overview: A major player in the consumer products industry, with extensive sales operations across multiple verticals, including e-commerce, institutional sales, and general trade.

Challenge: They needed deeper insights into sales performance by product hierarchy, with the ability to compare sales across channels against budget projections. Their existing reporting structure was too rigid for effective data analysis.

Solution: We developed a tailored analytics solution that enabled the client to:

• Analyze sales data flexibly through product hierarchy slicing and dicing.
• Compare sales performance across different verticals with budget projections.
• Obtain detailed insights into product-specific performance and vertical-specific sales trends.

The company gained a comprehensive view of its sales performance across multiple dimensions, allowing them to:

• Assess sales versus budget in real time.
• Identify underperforming products or verticals for targeted interventions.
• Leverage graphical, interactive visualizations for better insights, supporting data-driven decision-making to optimize sales strategies.